EPISODE 31. BEAUTY FROM THE INSIDE OUT —> Having been in the industry for 21 years, it was a natural progression for Beauty and Makeup Artist Jodie Watkins to have the desire to use that knowledge to create her own organic skin care brand, Urth Skin. Being very aware that consumers of skin care products are not informed about the ingredients and the use of products, as a beauty trainer Jodie has set out to not only provide good natural products but to also educate people.
Proud that 99% of the ingredients for her products come from Australian organic plant, fruit and flowers, she also sources her packaging from Australian suppliers, thus creating a product wholly Australian made. What are the advantages and disadvantages of this? What is her market?
As a freelance Makeup Artist, Jodie also tells us of her overseas travels in the industry and her role as a Judge for the Australian Beauty Industry Awards. What advice does she have for those wishing to embark on a career in makeup artistry?